Pets of Honor
〰️
Pets of Honor 〰️
Honoring Our “Household Heroes”
A pet-friendly awareness campaign for Veterans Community Project St. Louis.
Veterans Community Project St. Louis needed a way to spread awareness, get donations, and hopefully secure a partnership with an unnamed St. Louis business (it’s Purina). I created a bunch of things for VCP to take to pet-friendly events that would entice even the most liberal childless dog lady into caring about an organization that helps military veterans!
Social media assets for VCP to tease the event.
Veterans Community Project is currently building a Village with 50 tiny homes, and facilities that provide services to homeless Veterans in the St. Louis area. Something that makes them different (and surprising to most people) is that they do not receive government funding. They are entirely donation-based. This allows them to serve Veterans no matter what their “status” was upon departure and makes them freer to operate.
Such a great organization speaks for itself, but actually visiting their facilites and touring their tiny homes really puts it into perspective how much the staff and volunteers at VCP care. The houses, appliances, furniture, facilities and attention to each individual to help them transition back on their own to feet were something I thought more people needed to know about.
We worked together to create an awareness campaign for those who are likely unaware that VCP even exists, let alone that this whole village is right up the street. VCP had secured a spot at a big event held at Bar K (a dog bar) and wanted help to introduce their organization to People With Dogs. Because importantly, the VCP village and its tiny houses are actually pet-friendly.
Ribbons, certificates, bandanas… all that.
Since I myself was in the military, I was pretty excited for that to have some sort of relevance to my career for the first time ever. I really like uniforms and ribbons and medals and that sort of thing. So I made some for dogs. They (the dogs) didn’t really appreciate it, because honestly I don’t think they understand the importance of national security at all, and certainly don’t have an opinion on an all-volunteer enlisted force and how that affects who joins and who doesn’t, creating an even larger class divide. But also they are not torn in their thinking that enlisting in the military is often a better alternative for people who don’t have other options and can provide a lot of structure, training and comraderie. Look they’re dogs, they just aren’t that smart!
The “Household Hero Kit” was a giveaway that included a bag, bandana, VCP literature and an “award” certificate signed by pet behaviorist Dr. Annie Valuska.
I printed and hand-embossed 350 gold stickers for the certificates. I didn’t ask for anything in return, but some respect would be nice.
Not trying to brag, but this is a note a got from the bandana vendor.
Credits
Client
Veterans Community Project
Design & Copy
Terri Mitchell
Caroline May
Agency
Grown Creative