Brand Identity

Brand Identity •

Below are a few examples of projects I’ve worked on in a leadership role, along with the stories behind them.

You are Here


Foundation for Form
San Diego, CA

Identity and interchangeable apartment signage system for a gas-station-turned-mixed-used space in the Golden Hill neighborhood of San Diego. I used to live there. I was there.

LifeBridge


Southern Illinois
Healthcare Foundation

Brand, campaign materials, and an introductory documentary-style video for an initiative to improve health outcomes in the Greater Metro East region of Illinois.

Work Wonder


Bayha Group
San Diego, CA

Logo, identity and web design (along with a hand-sewn mascot named Dubby!) for a San Diego-based paid internship program developed to inspire young people to advocate for themselves, uplift each other and become the hero in their own story.

The World of Cat


Cat Schmitz
Brooklyn, NY

Bringing suitcases full of tiny props, I had a blast creating whimsical photos in a prop studio somewhere in Brooklyn. Bubbles were blown, beach balls were inflated and a carousel horse was lowered from a balcony. Best of all, I got to meet a creative soulmate.


NEW!
Hell, Inc.

Self-published

Introducing a HELL for a new generation! A rebrand and brochure for Hell, Inc. commissioned by Satan himself (me). It won multiple 🏆 awards 🏆 all of which have unfortunately melted in hellfire.